Creative Briefing - Logo Design
Please answer the following questions and send this to my e-mail.
It is important to answer all or as many questions you can so I
will have enough details to work with. This briefing applies to
either a product, service or a company so fill out as necessary.
NOTE: Filling up this briefing file in an uninterested manner it's
only detrimental to the project.
Briefed to (your name):
An alternate e-mail address (important if your primary is not working for any reason):
Q:Product/Company history and purpose?
Q:Give some examples of logos that you like.
(This is IMPORTANT for us to understand the style you are after, please provide links to actual logos.)
Q:What specifically sets you apart from your competition?
Q:Who are your services directed towards?
Q:Should I use a tagline/slogan for the logo (if yes, what should it say)? (no more than 3-4 words)
Q:What name do you want to use with the logo?
Tone of Voice
Q:What is the overall message you are trying to convey to your target audience?
(For example: cost-effective, secure, reliable, efficient, etc.) MENTION ONLY ONE.
Q:Specific colours that MUST be used?
(Please provide a color scheme that you like/suggest, you can use https://www.ypson.com/colors/ to pick a color scheme and paste the link here)
Q:How will you measure the success of the Design?
Q:Any other info you'd like to make me aware of?